What is local SEO?

2nd Oct 20202nd Oct 2020 / maven125 / Leave a comment

SEO in general

If you’ve ever looked for ways to optimize your website , you’ve probably heard of SEO . Although complex, this technique allows you to qualify your visitors based on their search behavior in Google. In other words, it is about analyzing the keywords they use when they make a query in a search engine related to your field of activity. You must, then, optimize your website for these different keywords, in order to be well referenced for each of them. If you’d like the best SEO Services in Pakistan so contact us.
Let’s take an example. If you are a law firm, you will try to position yourself well on “lawyer in international law”, “lawyer in family law”, “lawyer in criminal law” or even “law firm”. Why ? Because these are certainly the keywords your target audience searches for when they want to learn about these specific topics. Of course, when choosing your keywords, you have to do it according to your specific activity. Are you more of a specialist in foreigners’ law and juvenile law? So there is no point in taking a position on “international law”.

Local SEO: definition

Local SEO is a variation of natural referencing. As the name suggests, the goal of this technique is to improve your position in search engine results for a specific geographic area . To use our example of a law firm, it is no longer a question of targeting only general keywords such as “law firm” but rather of specifying “law firm Namur”. From then on, you maximize your visibility with local customers, who are actually your target audience.
To put it another way, by developing a local SEO strategy , you are securing a place in what we call proximity results . These are the natural results propelled by Google according to two main criteria: the location included in the request (eg “Namur law firm”) and the geographical position of your device (smartphone, computer, tablet).

Who is local SEO for?

Many SMEs generally think that SEO is a technique mainly reserved for large companies. Why bother optimizing your website, since anyway a national, or even international, company has a better chance of getting ahead of you in Google results? However, for small structures also it is possible to be well positioned in search engines. This is what local SEO is for .
If you have a store or a local business , that is to say that targets customers in a particular geographical area (a city or a region), you have every interest in doing local SEO . Whether you’re a restaurant, bakery, gym, or clothing store, your customers and prospects want relevant results when they are looking for you. They want Google to suggest quality business sites that are close to them (that is, with good reviews from other customers). And anyway, what use is it to you to be well referenced for Liège if your restaurant is located in Namur? Your customers are either Namur residents or tourists looking for a nice place to eat.

The advantages of local SEO

Gain visibility in search engines

Competition on the web is great. Many companies from all sectors are gradually embarking on the adventure by creating a brand new brand new website. Obviously, this has an impact on the level of competition , which is always higher. The more the number of websites increases, the more complicated it becomes for yours to be visible to Internet users . The role of SEO, whether local or not, is to propel you among the first Google results for certain keywords of interest to your business.

Attract new customers

Improving the visibility of your website in search engines allows you to rise in the first results. However, Internet users generally do not go further than the first page of results. Most often, they are even content to go to the first three websites offered by Google (the first result alone already collects 33% of clicks). Then if you plan to change your positioning website, you can increase its traffic . As a result, you also increase your chances of converting some into customers.

Target your customers precisely

Even more than traditional natural referencing , local SEO allows you to qualify your audience by targeting very precisely the people who interest you. Certainly, by concentrating your efforts on a city or a region, you limit the number of Google queries among which your site will appear. However, since this is where your customers are located, you ensure the quality of your visitors and thus increase the chances of a conversion.(whatever it is: visit in store, making contact via form, request for estimate online…). And that’s ultimately what you want from your website, isn’t it? That it allows you to attract new customers, by appearing in a relevant way in Google search results.

The final word

Developing a local SEO strategy is an opportunity for your business to be more visible in search engines. You target an audience in a specific geographic area and use geolocation to attract qualified traffic. Interested in the many benefits of local SEO? In our next article, discover the best practices to put in place.

What is a Full-Stack Web Developer?

11th Sep 2020 / mavenup / Leave a comment

A post-it on which this question is written has been hanging on my desk for a few weeks. At first, I wasn’t sure how to approach such a problem – I wanted to develop an answer that would make sense to anyone new to web development, but still touch on the finer details. After all, you might be someone interested in a career change and have seen the words “full stack web developer” repeatedly on every technical education website and job application. Or you could be curious why this phrase tends to be higher than swimwear this summer.

In this article, I’ll give you both a broader scope and some of the details of what this much sought-after job entails, as well as my experiences in the field, answering this question for both the novice and the coder. More experienced. So let’s get started!

A little background

The T-shaped model is a term that has existed for some time and represents an individual’s abilities or characteristics. In one or more particular fields, an ideal T-shaped individual has several specialized skills and specialization. A web developer in pakistan is a perfect example of this model since they are standard, Includes a wide variety of technologies and platforms, as well as extensive experience and specialization in a few of these concepts. Most of the time, two general areas constitute the skills of a full-stack developer: front-end development and backend development.

Front-End Web Development

This skill involves the actual presentation of your website – the way your website information is presented in browsers as well as on mobile devices. A committed front-end developer would have vast experience in using HTML and CSS, as well as the scripting language, JavaScript. With these languages, the developer can very effectively manipulate the information of a website to make it attractive and practical. Everything you see on a website – layout, placement of text and images, colors, fonts, buttons, etc. – are all factors that the front-end developer must take into account.

A front-end developer’s main objective is to provide the platform with which visitors can interact, a platform that delivers and receives information. This means that some developers are familiar with web design and use software such as Photoshop and Illustrator.to create thematic graphics and layouts. Additional skills for a front-end developer might include user experience design and user interface design, skills that help a team assess the best ways to display and gather Facts. Facts. A front-end developer with these design skills is potentially more useful since they can define the look and feel of a site while at the same time, determining the technological capabilities of such a product. While these additional skills can be useful to the developer, they aren’t a must and An growing number of businesses are seeing the benefits of recruiting UX & designers.

Back-End Web Development

Creating, editing/updating, and retrieving data are some of the processes most commonly associated with backend development. PHP, Ruby, and Python are examples of widely used scripting languages. A backend developer can build algorithms and logic with these languages to manipulate the data obtained during Progress on the front end. This means a developer has to be able to write code to accept the user-entered information and also store it somewhere, like in a database. There are two major database types: relational management systems (for example, PostgreSQL and MySQL) and non-relational management systems (such as Mongo ). The language used to manage databases is SQL, which helps developers to interact with the database. The concepts may sound foreign, but understand that there are different database management systems based on convenience and use. Managing servers is another component of backend development. These are applications that host the database and serve the website. An alternative to managing servers is to use cloud platforms providing the infrastructure, such as Heroku or Amazon Web Services. Understanding server management enables developers to troubleshoot slow application issues and even determine the scalability of their websites to include more users.

Full-Stack Web Development

Full-stack developers are front-end and backend experts. The technology stack that makes up a website. They are proficient in front-end and backend languages and structures, as well as server, network, and hosting environments. To achieve this wealth and depth of knowledge, most full-stack developers have spent many years in various roles. They also tend to be proficient in both business logic and user experience, which means they’re not only well-equipped to work on the job, but can guide and consult on strategy as well.

Why become a Full-Stack Developer?

Why would a developer want to learn the full spectrum, given the option of specializing in front-end or backend development? It is reminiscent of being a T-shaped human. You are more critical to a team when all sides of the web development process can be dealt with and addressed, and the difference is bridged. In other words, a developer who can quickly assess and communicate how a website should look, feel, and manipulate data while understanding the technical limitations of such implementations will be a respected and valued member of any team or business.

How to become a Full-Stack Developer

To become a full-stack developer, you need to gain several years of industry experience. You will need to learn front-end and backend languages, as well as the ins and outs of databases and storage. You can’t just study to become a full-stack developer; it’s about learning and gaining as much experience as possible in upstream and downstream development. Conclusion There are many resources available to learn more about full-stack web development. The phrase ” become a full-stack developer Google, and you will get pages and pages from different places and methods of learning. But you’re probably at the start of the journey and don’t feel like you know the difference between freelance guides, YouTube videos, boot camps, and online classes.

Web Design Trends for 2020

2nd Sep 2020 / mavenupseo / Leave a comment

The Internet is very fast-moving and constantly evolving. New web design trends are introduced every year to meet the latest user needs, respond to new end devices, or take into account general design trends from fashion, architecture, etc.

Here are the web design trends that will become more apparent this year, both internationally and domestically.

1. Card design

Maps are intuitive and easy to understand. Pinterest was one of the pioneers in this concept, which is now spreading more and more to other websites (Google, blogs, etc.).

This design allows for a beautiful display with lots of content. In this way, users are presented with a lot of information in small “nibbles.”

The card design’s structured structure makes it perfect for responsive design (adaptation to mobile devices).

2. Minimalist design

Minimalist designs are about incorporating as few elements as possible so that the user cannot be distracted from the main content and can navigate the page as quickly as possible.

The fast pace of our society has certainly contributed to this design becoming increasingly popular.

Due to the few elements on the website, you usually achieve a very good loading time, which also has a great influence on search engine optimization (SEO).

3. Material design hybrid

The “flat” design has been one of the biggest web design trends for years. Here you remove all unnecessary effects such as 3D, shading, gloss, etc. in order to make the website appear flatter.

The problem here was or is that important elements are completely lost due to their inconspicuousness.

In order to remedy this shortcoming, Google implemented the material design. To put it simply, flat elements are provided with geometric shading to make it easier for users to recognize them.

4. Gifs and cinema graphs

With GIFs and cinema graphs, you can bring movement to your site. These elements are powerful tools for making your site’s content more lively, which results in your content becoming more interesting, and the users staying on your site longer.

Of course, you should only use these elements very discreetly and only in places where it makes sense. If used incorrectly, these tools can bring a lot of unrest to your website. The loading time of the website must also be kept in mind.

5. Pictures with people (self-made)

In the past, establishing a connection with customers was far easier, as they had to come to the store for the product or service and were advised directly by an employee there.

Nowadays, many processes are already carried out over the Internet, which means that the website is the first “contact person” for new customers and arouses certain emotions.

More and more websites/companies use such images in a targeted manner in order to meet users on a human level.

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6. 360 ° videos

You probably already know 360 ° pictures – here you can turn around in the picture and change the viewing angle, etc. With 360 ° videos, the next step is nowhere videos are recorded in such a way that the viewing angle is completely individual while watching the video can change.

With VR glasses’ introduction, completely new ways have emerged to communicate with users/customers and convey your advertising message.

7. Typography

With the advent of web fonts (fonts that can be used on any computer as they are downloaded from the web), typography for the web was born as a design element.

In the last few years, important headlines or catchwords have become bigger and bigger – 2020 will bring more large and meaningful typographic elements with them, which will be used specifically to implement an appealing design.

SOCIAL MEDIA STRATEGY STEP FOR YOUR BUSINESS

21st Aug 2020 / Mavenup Creatives / Leave a comment

Here are the steps to do this:

1 – DEFINE YOUR TARGET AUDIENCE

If you haven’t yet identified and documented your buyer personas, establish the key demographics of the audience you’re trying to reach: age, gender, occupation, income, hobbies, interests, etc.

Think about the challenges she faces and the problems she tries to solve daily. Focus on the three or four profiles that make up the majority of your customers, as it will be a never-ending task if you try to list all the exceptions.

2 – CREATE A BLOG

A successful social strategy is based on creating and sharing recent, original, and quality content. It would help if you therefore created them consistently. As a team, compile a list of the most frequently asked questions by your prospects and commit to writing at least one new article every week to answer them.

3 – CREATE INFORMATIVE CONTENT

Consider creating downloadable content like e-books, checklists, videos, and infographics that address the challenges your prospects face. If your content is genuinely useful and informative, your audience will be more likely to share it on social media, increasing your reach.

4 – Focus on A Few Key Social Networks

Most small and medium businesses do not have the resources to establish and maintain a significant presence on more than a handful of social networks. Also, learning the rules of engagement on everyone can seem like an overwhelming task. It is, therefore, necessary to proceed in stages.

Research the significant networks likely to be used by your target audience. You will need to build, engage, and preserve a community there, before adding new systems to your communication arsenal.

5 – Develop Your Strategy

Mastering social media is far from an exact science. So it would help if you established a coherent publication and engagement schedule to get results.

Start by developing a reasonable strategy that you can commit to for the long term. Set goals for how often you post and engage your followers, and stick to your plan.

6 – Measure Your Results

There are plenty of metrics available for social media, but you can start by looking at how much traffic social media marketing is directing to your site or blog.

Analyze your posts to see which ones engage your audience, and try to spot trends for specific keywords or topics that generate more interest than others.

When you have a good idea of what’s possible, set goals for key metrics, and create reports to measure their progress. To do this, choose indicators that are easy to obtain. If their follow-up becomes too time-consuming, you may quickly lose track.

The net number of new subscribers.
Several interactions.
Amount of Social Networking visits your site.

7 – Adjust Your Tactics

Social networks rarely bring instant results. Attracting followers, establishing yourself as an influencer, and getting results will take time. You’ll also need to do some testing to find the right balance between your networks, content, and communications that engage your audience.

Over time, you will be able to adjust your strategy, content, and personas based on the information you gather. This will give you more visible results.

Responsive Web Design or Responsive Website

19th Aug 2020 / mavenup / Leave a comment

With smartphones and tablets emerging, the web has become mobile. The websites are read using these different media and must, therefore, adapt to them. Indeed, a computer and a mobile phone do not have the same screen sizes or the same characteristics: we use a mouse when we use a PC while our fingers are sufficient when we are on our smartphone, on this one can choose the portrait or landscape mode while with a desktop computer the style is predefined and unchangeable,… Besides, each device has its screen resolution, which makes the user experience difficult.

What is Responsive Web Design?

When creating the website, there are 3 options to create a website adapted to smartphones: an electric service, a dedicated site, or an adaptive site.

With electric service, the server detects the user’s device type and delivers the appropriate version of the site. By accessing the same URL, the files used to display this page will be completely different between the mobile version and the desktop version.
By using a dedicated site, the mobile site is configured in an “m.monsite.com” subdomain. It is, therefore, a completely separate version of your website. So there will be a mobile version and a desktop version.
The responsive website, meanwhile, allows us to have only one site with a single version of each page because it adapts to any type of device used by the user.

The advantage of Responsive WebDesign over the first two is that it facilitates mobile optimization since you don’t have to run each task multiple times by creating a mobile version and another for PC. You can make responsive web design or responsive website form web development in Pakistan.

Think about the site from its conception

This new way of consulting the web involves changes, especially when creating a website. By taking these constraints into account, this will improve the browsing experience of the Internet user and, therefore, their user experience.

This is why you have to think about the design of your site by anticipating how it will be visible on mobile media; this is called “Responsive Web Design (RWD) And Adaptive Website. “This approach allows the website to appear directly sized in a format suited to the terminal being used.

Benefits of responsive website

A web page or the size of the images resizes and adapts automatically according to the screen size of the medium used. The organization of the content, therefore, the layout is also directly modified.
The quality of the information remains unchanged. The responsive design website adapts to new technologies, so there is no need to simplify the information or change it, which saves time and money.
Responsive Web Design adapts to the technical constraints of each device without multiplying the versions of the same content. Responsive website design, therefore, provides a financial advantage since there is no need to create a site only dedicated to smartphones and tablets or even to have additional maintenance.
The risks of error are reduced since it is not necessary to duplicate its site or its content. Also, duplication of websites could serve you since two identical versions would exist and therefore there would be a potential loss of natural referencing

What to remember for a mobile website

If Responsive Web Design is an essential criterion to absolutely take into consideration for a mobile site, it is not the only one. For your website to be perfectly optimized and, therefore, “mobile-friendly,” you must also ensure that the user experience of mobile users is optimized. To do this :

Space the clickable buttons. Indeed, the touch screens of smartphones are smaller screens than a computer screen, and the Internet user navigates the site using his fingers to go from one element to another. Sufficient space must, therefore, be left between the buttons so that the Internet user does not click on two buttons at the same time and make a mistake.
Check that the phone numbers on the site make a call when clicked. Indeed, it is more practical to choose this solution rather than forcing the user to have to memorize your telephone number, then to go in his calls to note your name finally. These are tedious steps that would discourage more than one.
Test the site yourself to see its loading time and its layout on mobile devices. By putting yourself in the user’s shoes, this will allow you to see your site and correct errors if there are any.
Design pages for mobile devices first, then optimize them and then redesign them for PCs. This method is called “mobile-first.” This will ensure attention to the mobile user experience, which will help you rank better in Google searches.

Why having your own Website is Important

18th Aug 2020 / mavenupseo / Leave a comment

Why so many still missing out on the possibilities of their own website? You shouldn’t really have to talk about it nowadays, but some have still not recognized the value of an Internet presence.

Advantages of having your own website

Website as a business card on the Internet

Your own website serves primarily as a modern business card. Here you can present yourself, introduce your products or services and publish contact details.

Reaching Customers, Attracting Customers

Word-of-mouth is still the most important way of getting business. However, more and more people are looking on the Internet (more than in business directories) for potential companies, craftsmen and other service providers to whom they would like to place the order. So anyone who cannot be found on the Internet does not exist for this target group and cannot be reached.

Maintaining and increasing image

A company, or in general, an organization that has its own website, radiates a modern image to the outside world. An attractively designed and technically good website underlines the image. Large numbers of people are now visiting websites with mobile devices (smartphone, tablet PC). In order to be legible everywhere, the internet presence should be optimized for different end devices.

References and products and services offered as an online showroom

Show your customers why they should buy from you. Make your products and services public and explain why customers should invest in you – why they stand out from the competition. References serve to ensure that customers have confidence in the company’s services.

Establishing and maintaining contacts

Your website, your company blog or your social media channels enable very direct and fast contact with your customers. With blog, Facebook, Twitter or Google Plus you also have the possibility to get opinions from outside. What is being discussed about my company/association? Is there any criticism and if so, what? This way, new contacts are made very quickly, which can also turn into orders.

The website works 24 hours, 7 days a week.

Your website is your cheapest employee. In particular, no other employee can relieve you of round-the-clock availability. Compared to other advertising formats (advertising in newspapers and magazines, posters, flyers, etc.), your own website is very cheap and relatively easy to manage. It is not necessary to constantly conclude new contracts for advertising placements or to take any other cost-intensive measures.

Available worldwide

Your website is available not only in a specific country but all over the world. Thus you can easily network with business partners or competitors worldwide. If this fits your business strategy, you can also operate internationally. And this is very inexpensive!

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Conclusion – why having your own website is important

As described above, nowadays it is (almost) essential to install your own website. The advantages, such as the availability for customers, indicate how enormously important your own Internet presence is. So don’t be afraid to invest in a professionally designed website. Not only do you benefit as a company, private individuals also benefit.

Getting Started In Natural Referencing (SEO)

7th Aug 2020 / mavenup / Leave a comment

Who Is This Guide For?

If you own content online, manage it, monetize it, or advertise it through Google Search, this guide is for youThis is for you too, if you are the owner of a growing business, webmaster of ten sites, SEO optimization specialist in a Web agency or house SEO ninja, passionate about the mechanisms of the research. If you want a comprehensive overview of SEO basics and our SEO best practices, you’ve come to the right place. However, this guide will not provide you with a miracle solution to make your site automatically appear first in Google search results. We hope, however, that the best practices described below will enable search engines to explore,

Search engine optimization (SEO) often involves making small changes to parts of your site. When considered individually, these changes might not seem like much, but when combined with other optimizations, We may have significant implications for the user experience and your site’s performance in organic search results. You are no doubt familiar with many of the topics covered in this guide, as they are essential ingredients in any web page, but you might not be making the most of them. For getting more details, you can visit an SEO company in Pakistan.

The goal of a website is to meet the needs of users, and any optimization should be aimed at improving their experience. These “users” include search engines, which help people discover your content. SEO optimization is all about helping search engines interpret and present content. Your site might be smaller or larger than the one we’re using as an example, and probably has a very different content, but the optimization topics we cover here apply to sites of all sizes and types or guide will hopefully give you some new ideas to improve your WebsitePlease forward your questions, comments, and testimonials to us on the Forum.

We hope you enjoy the content presented. We will consider your comments in our Google support forums.

Please feel free to save, print, and share this guide responsibly. Together, let’s improve the quality of the Web.

Are You Present On Google?

Determine if your site is in the Google index: search “site:” for the URL of the home page of your Website. If results are displayed, you are in the index. For example, a search of type “site: wikipedia.org” returns these results 2.

If your site is not in Google: Although billions of pages are crawled, it is impossible to count all sites. When our crawlers can’t find a website, it’s usually for one of the following reasons:

The number of linked web sites to your site is insufficient.
You’ve just uploaded a new site, and we haven’t had time to explore it yet.
Site design does not permit us to explore its content correctly.
We encountered an error while trying to crawl your site.
Your rules prevent us from crawling the site.

How Do I Get My Site To Appear On Google?

Listing in our search results is simple, and free you don’t even have to submit your site to Google is a fully automated search engine makes use of robots to continually crawl Web sites that should be included in our index. Most of the places in our results were not submitted manually but were detected and added automatically as we crawled the Web. Find out how we identify, explore, and present 3 web pages.

We provide guidelines for webmasters 4 to help them design websites that are optimized for Google search. We cannot guarantee that our crawlers will detect any given site, but these guidelines should increase your chances of seeing your site included in our search results.

The Google Search Console offers tools that will help you send your content to us and monitor your ranking In Search by Google. You can even send alerts to Search Console if you wish if we detect critical issues on your site. Sign up for Search Console 5

Here are a few simple questions that you should ask yourself before beginning the Website.

Is my Website showing up on Google?
Is the content I offer of quality?
Is Google turning up at my local business?
Is my content quickly and easily accessible on all devices?
Is my Website secure?

Do You Need An SEO Expert?

An SEO (SEO Optimization) expert is someone trained to improve your site’s visibility in search engines. You should follow this guide to optimize your website correctly. You may also consider hiring a professional who can help you verify your pages.

Hiring an SEO that can help you improve your site and save time is an important decision. Make sure you ‘re studying the benefits you can derive from this, but also the An incompetent SEO can do harm to your Website. Several SEOs and other consulting companies offer useful services to Website owners:

Check your Website’s content or structure
Web production technical guidance, such as hosting, redirecting, error pages, or using JavaScriptContent development
Management of online business development campaigns
Keyword research
SEO optimization training
Knowledge of specific markets or regions

Before you start looking for an SEO, we strongly recommend that you become familiar with the way search engines work. Your consumer choices will become all the more informed. We recommend reviewing all of this guide and, more specifically, the following resources:

Introduction to Google: Exploring, Indexing and Disseminating Results
Instructions for Google webmasters
How to choose an SEO

Suppose you are considering using an SEO, the sooner, the better. Your site revamps or the launch of a new website is usually a great time to hire one. So you and your SEO can ensure that a site is designed for search engines from the start. However, effective SEO can also improve an existing website.

To learn why it’s useful to use an SEO and what criteria it is important to take into account in this choice, read our Help Center article: “Do you need an SEO? “

Analyze The Behavior Of Internet Users On Your Site

If you’ve improved crawling and indexing of your site using Google Search Console or other services, you probably want to get a feel for your site’s traffic. Internet audience analysis programs like Google Analytics are a valuable source of information. You can use them for:

obtain information relating to the behavior of Internet users on your site and how they access it;
Discover the contents most popular on your site;
measure the impact of the optimizations you make to your site. For example, did changing the “title” and “description” meta tags improve search engine traffic?

If you are an advanced user, you can combine data from your server’s log files with an analytics package to get more comprehensive data on how visitors interact with your documents (for example, what other keywords they use to find your site).

The guide to e-commerce in 2020 – Where to start?

7th Aug 2020 / informativeblog12546 / Leave a comment

In 2020, e-commerce is one of the best ways for entrepreneurs to build a profitable and sustainable business.

The forecasts clearly show that in recent years, the e-commerce industry has experienced a robust growth-a trend, which is not about to be reversed.

A trend that shows how the development of electronic commerce is progressing. In the context of digitization and globalization, this development is almost inevitable.

For many young – or not so young – entrepreneurs, it is therefore increasingly logical to get into e-commerce. Especially since setting up an online store is at first glance less complicated than embarking on the creation of a “physical” store. MavenUp Creatives offers special SEO Services in Lahore and helps companies in no time outstrip their rivals.

Less complicated: yes. Easy? No.

Before embarking on e-commerce, there are many things to consider, from competitive analysis to setting up a marketing strategy, including the inevitable creation of your website.

In this guide, we take you to step by step through how to get started in e-commerce and provide you with plenty of resources to help you dig deeper into the points presented.

So… ready to get started?

Contents

Step 1: determine your offer and your positioning

Step 2: create your e-commerce website

Step 3: develop an e-commerce marketing strategy

Step 1: define your proposition and your positioning

There’s no point in going head first – take the time to think about what you want to come up with and refine your strategy.

Are you looking for a business idea? The first question you have to ask yourself is whether the offer you want to offer meets demand. The first question you have to ask yourself is whether the offer you wish to offer meets a need. In other words, if there is a market for your suggestion.

Over time and eras, the basic needs of consumers do not change drastically … However, the way to meet them is changing.

Also, new uses are developing, and it is possible to meet a need better than your competitors.

Are you launching a task management application? This market includes many, many competitors – but it may be worth it if your solution is even better than other brands.

Before you start, therefore, precisely assess your business idea.

Can your business idea work?

Assess the competition

The second move is to perform a competing analysis.

In order to be able to develop an effective marketing strategy and position yourself in the market, You have to know whom you are competing for.

To get started, you will usually just have to search on Google and social networks using keywords that reflect the offer you plan to offer. The products offered by your competitors.

The brand image used by your competitors – what colors, what tone in communications (serious, playful, etc.), what logo, etc.

Marketing strategies used by your competitors. To do this, try to see how they position themselves on social networks, sign up for a newsletter, and, if possible, test their service.

Then analyze that data and ask yourself how you want to stack up against the competition. Preferably try to occupy a niche to have a chance to breakthrough.

What is a competitive analysis?

Competitor analysis: how to do it?

Write a business plan for your e-commerce

The business plan is a document that presents the objectives that you set for yourself and the strategy that you plan to put in place to achieve them.

The business plan will help you gain an overview of your strategy and guide you in building your business. More importantly, it is usually required by any bank or institution that may fund you.

In a business plan, you must above all:

Summarize your project
Describe your business and its internal structure
Present the products and services you want to offer
Present a competitive analysis (or market study)
Explain your marketing strategy
Make a financial projection

How to write a business plan?

Create your branding

Once you know what offer you’re going to make, take a look at your brand identity.

Branding refers to the measures put in place to promote the brand and position it in the mind of the consumer.

The main elements of branding are the brand name, logo, slogan, colors, the tone used in customer communication, or the values conveyed by the company.

Branding is an essential element in developing your online store since it will allow you to stand out from the competition and be recognizable by consumers.

Step 2: create your e-commerce website

Now that you have decided what service you are going to offer and that your brand has an identity, it is time to start building your website.

Choose a domain name

The domain name is the first thing your potential customers will see, and it should, therefore, represent your brand well.

Today, it is no longer necessarily necessary to have a domain name that exactly matches your brand name to optimize your position on search engines.

If possible, opt for a .com domain. 43% of all areas use this plugin, so it’s the one people think of first, most believable, and most recognizable.

To create your website, you must first find a CMS (content management system) that suits you and allows you to create your online store easily.

WordPress

WordPress isn’t technically an e-commerce site, but you can easily create one using the WooCommerce plugin. It’s an easy-to-use and free system, but also limited in functionality – suitable for small shops, certainly not for the next Amazon.

Shopify

Shopify is the most comfortable eCommerce platform to learn. In a few days, you can deploy a fully functional online store. It is a solution designed for people who want to launch their e-commerce quickly without technical skills.

Magento

Magento is the most complete and efficient e-commerce platform on the market. It is also the most difficult to take in hand. Get started with Magento if you have a team of technicians at your disposal and the means to invest in the maintenance of your site.

The comparison of the best e-commerce platforms and CMS

Choose a payment method

You must now choose the payment solution for your eCommerce site.

The best way to do this is to opt for an all-in-one solution that removes the need to use a bank yourself. For this, we recommend Stripe

Discover Stripe

Stripe is a powerful and innovative solution that manages payments by credit card, transfer, and SEPA. Above all, your customers will be able to pay without having to register first, which significantly facilitates purchases.

Choose a delivery solution

Now you need to find a way to send the products they buy to your customers.

The delivery method you will choose depends on the offer you make and your workforce.

Is your company able to handle the delivery itself? Do you prefer to use a third-party solution?

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Step 3: develop an e-commerce marketing strategy

Once your website is set up, you still need to get your future customers there! For this, you need to define a marketing strategy.

Advertise on Google

Start selling your products or services immediately with SEA.

This form of advertising is paid: on Google, you will have to go through the Google Ads software to buy advertising spaces in the search engine results.

The more you play, the better your website will rank in the results. SEA is convenient because it lets you start selling immediately without waiting for your site to move up organically in Google results (which can take months or even years).

The presence on social networks allows you to get as close as possible to your customers and prospects. It also allows you to develop your brand image and create a memorable identity.

There is no point in creating an account on all available networks. Instead, try to focus on the web or systems that suit you the most.

If you are in B2C, networks like Instagram, Facebook, or Twitter can be engaging. On the contrary, in B2B, it can be useful to position yourself on LinkedIn.

There are no foolproof guidelines for social media success. So start by doing some research and determining which networks are used by the customers you are targeting. Don’t hesitate to “spy” on your competitors and see which networks they are most present on.