WHY HIRE AN AGENCY TO CREATE A WEBSITE?

Your business website says a lot about you. Your creativity and expertise should indeed be reflected in your online content. In today’s technological climate, it is important to be at the forefront of understanding consumer expectations on the web. This includes interactive, modern, and avant-garde content and web design. As a result, we advise you to employ a web design company to build your website.

Designing a stylish and reliable site isn’t as easy as it sounds, especially if you don’t know how to adapt to the latest technological changes. By hiring a professional, you will get better results. It would be beneficial if you focused on other aspects of your company’s management.

Do you need other arguments to be convinced? Read on to know the reasons why you should hire an agency to create your website.

Website creation: here’s why you should hire an agency

1.    A professional look

It is certainly possible to find online tutorials detailing the ins and outs of web design. However, the countless hours and energy you will have to invest in this project will surely be more important than expected. Working with a professional agency allows you to get a project that is compatible with your vision. Getting an idea for your website project is one thing, but putting it into practice is another.

An agency will be able to design and develop a website adapted to the needs of your business. She will also have the insight and vigilance to spot new technologies,  trends, and future web design developments. As you might expect, the web world is very fast; for this reason, modern websites involve appealing to all aspects of the digital world. This includes designing a responsive and mobile-friendly website, which is of utmost importance.

2.    The expertise of a website creation agency

As indicated previously, creating a website with functionalities adapted to mobiles is essential, as much for your site’s success as for your online visibility, because this support directly reflects your activity. It is obvious that this is not easy and that it requires some expertise in web development.

Unless you are highly skilled in software applications and have a clear understanding of one or two computer languages, you are unlikely to be able to find a way to adapt your site for mobile phones or even complete the initial build. That’s not impossible, but working with an organization to profit from their experience would be far easier.

Even though the learning curve in web development is quite steep, although possible, it is important to know how to handle a problem when it does arise. While a novice can solve some development issues, only an expert will spot a problem in multiple code lines. Not only can an agency handle the complicated aspects of web development, but they can also support you with simpler things like hosting, registering, and buying domain names.

3.    The strategy

The main goal of designing a website is to position your business in the digital world while creating an attractive online presence. This presence will be the result of strategic planning provided to you by a professional agency. Which website you need depends on the scope of your project. An agency can provide you with multiple professionals such as digital marketers, web developers, graphic designers, SEO experts, and social media experts.

When you work with a single agency and a team that knows your online support, you are guaranteed to have continuity from start to finish of the project. It’s important to ensure that your teammates working on the web are on the same page about the project’s direction right from the start. This will prevent you from encountering possible delays as well as problems that were not anticipated. 

You guessed it, building a website is a complex process. Therefore, the planning and strategy development stages are paramount. When working with an agency, the web development process comes as second nature to them.

Consequently, your project will continue to move forward without encountering obstacles in the following stages. Your website’s design and development schedule will depend directly on the project itself, but rest assured that working with an agency will assure you of security, as well as professionally designed work.

4.    Website creation price

It might seem counterintuitive, but hiring a web agency to build your website is much more cost-effective than doing so yourself. This is true for several reasons, but the main reason is surely the amount of time and energy that you will be investing in the process of growing your business.

As noted, designing and developing your website is quite difficult and energy-intensive, with often unpredictable results when you don’t quite know what you’re getting into.

Working with an agency is certainly a significant investment, but the cost and the working time on the site will be considerably reduced in the long term. Also, a clean website will reflect the image of a credible business. This online support will be a great way to increase your visibility and facilitate your business projects.

Do you want to establish an online presence for your company? Are you looking for Web Development in Pakistan to help you improve the look of your website? You can rely on us to provide you with affordable Web Design and Development services.

How to create a successful e-commerce site?

What is an e-commerce site?

Unlike a showcase site, the e-commerce site is not only intended to present the company concerned. His goal is to sell products/services directly online on the site in question.

Thanks to an online store, you will be able to sell your products online and therefore be paid directly through a linked bank account or a digital payment solution such as Paypal, for example.

Namely, there are different types, different forms of an e-commerce website. They differ in particular according to the purchasing process and income. The three main forms of an e-commerce site are as follows:

  • Classic e-commerce site: the most common form, it’s exactly like a physical store, but here online.
  • Dropshipping: It is almost similar to a regular e-commerce website, except this one does not commit you to send the product yourself but via a third-party company.
  • Affiliation: similar to a directory of different classic e-commerce sites. You do not have to offer the product yourself; you are just a redirect to another online store.

Why create an e-commerce site?

Many good reasons can push you to create an e-commerce site. Whether you want to develop your business that currently does not include a physical store, or whether you want to get into dropshipping or even sell your new start-up products, all are situations for which the creation of a site is -commerce is the best solution.

Regardless of why you want to start selling online, having an e-commerce website would provide you with the following advantages:

  • An infinite customer gain potential: unlike a physical store, your e-commerce site will allow you to reach an infinite number of targets. Your business is now accessible 24 hours a day, seven days a week, and especially anywhere in the world.
  • Lower costs: no need to spend on-premises. For example, you won’t even have to invest a euro in producing your products for some form like dropshipping.
  • Favored profitability: reducing costs and increasing the number of customers will allow you to obtain a higher margin.

What are the performance factors?

To offer an efficient and above all efficient e-commerce website, there are fundamental elements to work on:

  • The consumer’s purchase tunnel: it corresponds to the path followed by the consumer on your site, from the moment he clicks on the “order” button until it is confirmed. The objective here is to minimize the constraints so that the consumer does not give up the purchase!
  • Experience (UI / UX Design): the customer experience through a website is generally difficult to understand. To promote it, it is recommended to offer an e-commerce site that is visually attractive, intuitive, dynamic, but above all, easy to use.
  • Natural referencing (SEO): optimizing your referencing is a method to promote your high natural ranking on search engines. It is a formidable lever in the long term to automatically gain visitors to its website.

Who to call for its creation?

Different possibilities are depending on your resources, your knowledge, and know-how in web marketing to create your e-commerce website:

  • Do it yourself: Some CMS (content management systems) are very simple to use and do not necessitate comprehensive web development skills. However, you risk managing design difficulties on your own, especially since some CMS is much more complex to handle.
  • Call on a competent service provider: by calling on an agency or a freelancer specializing in creating online sales sites, you will be accompanied from A to Z in the construction and development of your web project. The price will often be high, but you will thus guarantee quality for your e-commerce site. It will be unique, efficient, and professional.

By offering a site with relevant content, a favorable and optimized user experience, and strategic SEO, you are guaranteed to obtain long-term results. By thinking about your visitors’ needs, especially by meeting them, you will get the perfect e-commerce site.

Would you like to start your business online? Are you looking for Web Development in Pakistan to help you boost the look of your website? You can contact us to get competing Web Design and Development services.

How to migrate from WordPress to the static site generator?

This article will learn how to turn your WordPress site into a static site with just a handful of powerful tools. We’ll focus on migrating WordPress to a static site builder and cover some of the alternatives, including using a headless CMS.

Why would you do this? Because you can get huge speed gains and therefore improve your site’s performance in search engines, and also reduce (or eliminate) you’re hosting bill and dramatically improve your security.

The advantages of becoming static

Fantastic speedups are no small feat, but by converting your dynamic WordPress site (WP) installation into a static one, it’s not all you can get.

Let’s sum up:

  • They reduced page loading speed. At the run time (user request), pages are not preprocessed, and information is not retrieved from the database. As a consequence, the web server will respond much quicker (10x and even more).
  • Reduced latency via CDNs. You can drop these now static pages onto a Distributed Content Delivery Network (CDN), dramatically improving response times anywhere in the world.
  • Simplified management. Once you’ve defined your workflow – and that’s what we’ll do here – you’ll see that you don’t need to spend more effort on maintenance, WP upgrades, or upgrades. Server updates.
  • Significantly improved security. Out-of-the-box HTTPS with only static pages that are not executed by a bogus PHP or obsolete WordPress version, and possibly not even by Apache.
  • SEO improvement. Google not only values ​​your content but also the ease and security of its access. Faster site efficiency is certainly one of the few search engine optimization approach still relevant today.
  • Peace of mind. No need to upgrade from PHP, no unpatched WP problem, PHP not on a managed Linux Server. Relax and have your meal after your deployment.

“Is WordPress secure?” Well, it isn’t very easy…

WordPress developers follow good security standards and practices, although long term support (LTS) is still very much lacking. However, due to its very architecture, some things are out of the hands of the WP security team and transferred directly to yours:

  • update your server
  • installation of WP updates
  • installation of PHP updates
  • installation of updates for plugins and themes (if available, not at all)
  • management of WP and PHP (neither has LTS) mayor updates from time to time

This is all a constant process, and plugins are not a minor threat, especially unmaintained threats. These often have security holes whereby attackers take control of WordPress installations. This is precisely why it took Automatic years to support some plugins on WordPress.com, the commercial and managed WordPress version.

WordPress could be secured with a lot of conscious effort. And while you can argue that these are efforts that any decent developer should put in, it’s also true that you can potentially lift that weight off your shoulders by turning your WP site into a static site and, in doing so, redefine its architecture and remove for good almost all available spots that could become a security threat. After all, there is not much an attacker can do with plain HTML, CSS files, and flat images.

Preliminary: Enter the static site generators

We’ve briefly reviewed Static Site Generators (SSGs) on our list of 100 Jam stack Tools, APIs, and Services to Power Your Article Sites, and there are tons more than what we’re going to cover here, so be sure to check StaticGen to learn more.

Some SSGs are specifically for WordPress, like WP2Static, but we’ll focus on Gatsby’s more general one is – the “React-based, free, open-source framework that helps developers build websites and apps blazing fast.”

WordPress migration

I have to admit, just as much as I wanted this process to be very straightforward, several things could make it a bit more cumbersome and time-consuming, like pl the plugins you might have installed (the fewer, the easier) and the way you have formatted your messages (the simpler, the better). This is just a guideline that you can change for particular reasons.

Here’s what we’re going to do:

  1. configure Gatsby.js
  2. export WP posts/pages to Markdown
  3. ] generate static assets

Step 1: Fork the Gatsby Starters

We’ll start by branching off either the Gatsby Advanced Starter or the Gatsby Material Starter; both are general-purpose modified primers for a Gatsby.js project, the second with an “opinionated” Material Design template (demo).

Right off the bat, these starters will give you a fully React powered progressive web app (PWA) with all batteries included:

  • Super-fast load times (pre-rendered HTML, JS automatic block loading)
  • Markdown messages (highlighting code syntax, embedding YouTube videos, embedding Tweets)
  • pagination, tags, categories
  • Disqus Support
  • NetlifyCMS Support
  • SEO goodies ( Google Analytics support, Sitemaps, and Generation robots.txt meta tags, Schema.org JSON-LD for Google Rich Snippets, OpenGraph tags for Facebook / Google + / Pinterest, Twitter tags ] for Twitter cards)
  • Syndication feed (RSS)
  • social functions (share button Twitter, LinkedIn and Telegram; Facebook and Reddit share) development tools ( ESLint Prettier Remark-Lint deploying support for GitHub pages ] and Netlify CodeClimate configuration file and badge)

You can get a favorable rating from Google if you successfully migrate your site from China to Google CDN:

Installation and configuration

You will need to install Gatsby.js and Node.js first to use the CLI gatsby and Node.js package manager npm. For Node.js, download and install for Gatsby.js, see the Quickstart or Set up your development environment.

Once you’ve fixed the problem, here’s how to start a project (remember you can clone as well Gatsby-material-starter ):

Step 2: Export WordPress Posts

You can import an XML file containing posts and pages into WordPress. However, depending on your WP setup and adjustments, this process may take a bit of know-how; but still manageable and well worth doing.

Step 3: Create the pages

Since Gatsby.js is a React app, being a React developer or at the very least an experienced JavaScript programmer will help you a lot to customize Gatsby tightly. Knowing some GraphQL will also become very practical for making queries and digging through your data, especially now that a MySQL database does not serve these pages.

Fortunately, Gatsby.js is very well documented. Here are some helpful resources:

Now that you are done generating pages, you can safely drop the elements (static pages and images) just about anywhere! Check out the Hosting section of our list of 100 Jam stack Tools, APIs, and Services to Power Your Sites for some ideas, and look at our article on Hosting Static Sites For Free With An Automated Pipeline.

Safety, for once!

Even though your WordPress admin is easily capable of being accessed (and just as easily vulnerable, and just as easily cracked), and even though there has been no patch to the admin’s security yet, and even though your static pages were pre-loaded from your old WP database, none of this makes any difference because the front-end is “detached” from the back-end.

I’m wrong; even if you are running WordPress on a local area network (LAN) behind a firewall, you should update it regularly.

Losing My Head: Headless CMS

If you have, up to this point, you may no longer need to use WordPress. While you could keep the admin to generate new posts and pages, another workflow would be to use another headless CMS to generate the static files for you and sync them to your repository, all automated and in one. Step.

As a new project, you need to build a “headless CMS” – a content management system that acts as a back-end instance somewhere but is disconnected from the actual website.

WordPress is an increasingly popular choice of headless CMS for static sites and maybe the most common for larger-scale SSG deployments. Though a migration approach can work in certain cases, you may need to get many WordPress contents migrated before considering shifting from the bulk of the content to introduce a bulk migration. This is especially true for large content operations and digital media companies. However, if you have less history of managing, it will be useful to consider more modern approaches to content management – migrating out of a dynamically served site is a great time to make this kind of change. . [19659005] The migration we implemented already supports Netlify CMS, although we won’t see how to use a headless CMS here.

Dig more

There is a lot less we can cover in this short article than we would like, so we suggest looking at more resources on the subject of lowering the conversions of WP.

Gatsby.js

The official documentation center and blog have many cool features. Here are some articles related to WP:

Hugo

Based on the Go programming language Hugo is another major name for SSGs with plenty of templates available and a solid choice you may want to consider for Gatsby.js.

There is a tool available for migrating WordPress to Hugo. When you read this post, you will discover that you will probably find this project a little easier to work on, even though you will sacrifice a lot of versatility.

Jekyll

If you can manage to set up the Ruby environment, Jekyll the SSG, which can turn your plain text into static sites and blogs, is even easier to use, although it will only generate static pages, not web apps like Gatsby. .js.

Just like with Gatsby, you can use Python-based ExitWP to generate Markdown from WP. And you also have Windows executable wpXml2Jekyll to General Markdown files Jekyll ready from WP XML export.

How do you go about making migrations? Both WordPress migrations will be inspected for readiness before completion. Our team will check several website components, including WordPress version, PHP version, WordPress multisite, storage size, and database size, before a website can be eligible for free migration. Web Design and Development develop websites and integrate efficient applications that connect to your existing tools. We create amazing web designs that bring the highest potentialities for you and your team.

Social Networks and Car Dealerships: How to Profit from Them?

What is the impact of social networks on car dealerships? 75% of car buyers have used the Internet, including social media and comparison sites, to find their car dealership.

If you are searching for the best services of Social Media Marketing in Pakistan, contact us.

Social networks, therefore, have a definite impact on the car buyer’s decision-making process. Today, all marketers have understood the importance of this lever, and it is, more or less effectively, systematically integrated into the marketing strategy. For some, it might just be having a Facebook page and posting content or photos. Still, other brands have a true “social marketing” or fully integrated social marketing approach to generating qualified leads and interact with clients or future clients.

We have selected for you some tips for a successful social media marketing strategy for your car dealership.

Target Prospects on Facebook

It’s a must, especially with 84% of your consumers on Facebook. Place ads to reach consumers who have indicated they are in the market for a car. You can limit these selections to geographic areas near your dealership, by vehicle type, gender, consumer interests, and more. The investment is well worth it: Car ads have twice the average Facebook ad click-through rates.

The Importance of Customer Feedback

Encourage your customers to share their comments on your social networks. According to research by DealerRater and Dataium, auto buyers are 90% more likely to visit your website and 5.3X more likely to visit your dealership if your feedback is positive. Equally essential, respond to bad reviews. Clients who have had a bad experience want to be heard, and prompt attention will lessen the damage. Be sure to keep a watch on rating sites and social media, especially during off-peak hours, so you don’t miss a thing. Bad reviews are 19% more likely to be written on a Saturday, Sunday, or Monday after a bad weekend experience, and you don’t want those complaints to slip through the cracks.

Reach Millennials with Instagram

A poll by Facebook found that millennials are leaving Facebook and turning to Instagram more. Instagram, mainly used on mobile devices, involves taking, sharing, and downloading photos and videos. Instagram provides a great platform to artistically share your brand’s story. For example, share photos that allow consumers to imagine themselves at the moment – a photo of one of your vehicles at the beach, a photo of one of your vehicles at a sporting event, a campsite, near the beach. ‘a lake, or any other creative way you can think of to show off the lifestyle the vehicle represents.

Produce Content on Youtube

84% of auto intentions plan to watch a video the next time they want to change vehicles. Motorists search for information and compare models, safety features, options, finishes, and other criteria to help them decide. While videos should be integrated into your website, they should be hosted on a channel like YouTube for more organic visibility.

Contests and Promotions

Again, social media isn’t just about blatant advertising to show how great you are, but rather about creating content to engage customers. However, that doesn’t mean you shouldn’t increase your sales and specials. Everyone loves deals and discounts, so promote them. Be creative and reward your fans with promotions and contests only available on your Facebook page or other social accounts.

Story Telling and Social Networks

It is no longer enough to display and distribute content: we must create social links. Telling stories on social media is a perfect way to interact with your audience to build relationships and build brand loyalty. Use social platforms as a discussion channel rather than an advertising channel. Share your experiences and humanize your brand. e.g., post videos of staff members – the face of your business. Share photos showing your support for local associations.

The Ten Toughest Sports in the World

What is the toughest sport in the world? Read on to find out.

The sport can be entertaining for the huge crowd that happens to be spectators – fans in the stadium or the boxing hall, or viewers watching on screen. However, athletes who play sports know the pain it takes to achieve success among different games.

These tough sports require physical strength and balance, depending on the speed and disposition of the athlete. They also require mental toughness and endurance capacity.

The ten most difficult sports listed below will test athletes in these forms. Fill your curiosity.

Read More: The Top Ten Sports in the World
The Toughest Sports in the World – Ranking

10. Long-Distance Running

Long-distance running is a sport that tests the limits of your endurance and mental strength. First of all, the long miles can be daunting. Runners often finish before they have finished the race. There may be increasing health issues from long-distance running, such as sudden pain, injured feet, blurred vision, or strained muscles.

Time also plays a role in determining the struggle of the sport. Sometimes races can be planned on extremely sunny days, which can be an additional obstacle for runners, leading to rapid dehydration. Long-distance running is one of the most difficult sports because it requires physical, mental, and emotional strength.

9. Freestyle Wrestling

It’s different from the WWE wrestling that is often featured on our TV screens. Freestyle wrestling is a combat sport consisting of two opponents aiming to pin each other on an octagonal carpet with a circle inside. It’s a physically demanding sport that requires great strength. It carries a high risk of internal injury.

8. Horse Riding

Horse riding is a sport of partnership. It is teamwork, but unlike other team sports, your teammate in this sport is an animal whose instructions you cannot precisely articulate or communicate. This sport involves jockeys (riders) on horseback and steeplechase races with horses, which is not easy. Jockeys pre-train their horses at increased speed and multiple skills. The jockey must become familiar with his horse and develop a sense of coordination with him, which would prove very useful during competitions.

7. Bull Driving

Horse riding is not only one of the most difficult sports but also a dangerous sport. It’s not an option for the weak. Only the daring participate in this dangerous sport. The risk in this sport may be to look death in the eye. Bull riding requires the riders to stay mounted on wild and mad bulls, attempting to knock out the rider. The rider should stay on top of the bull for 8 seconds.

6. Water Polo

Have you ever seen American football? Water polo is related, except that it is played in the water, in a pool that is at least 1.8 meters deep. This sport involves two teams aiming to score goals with a floating water ball by throwing it into each other’s nets. Water polo is a tough sport because it combines swimming, landing, and shooting with one hand. Football, plus swimming, constitutes water polo.

5. Figure Skating

Figure skating is a grueling sport. On the one hand, other athletic competitors are tough and fierce in skating, driven by a mad passion for victory. A few minutes of skating can drain an athlete’s strength; he or she would not have the power to mumble, “I’m giving up”. The second is that the athlete finds his balance. The whole weight of the body collapses under blades four millimeters thick.

So, while an athlete does the throws, jumps, and various footwork, he must take each step with an intuitive sense of coordination and strength: one mistake leads to a sudden fall. The fall is another factor that compensates for the difficulty of the sport. Painful and frequent, the result not only in bruises but also in fractures, dislocations, fractures. Figure skating is not a sissy sport.

4. Motocross

Motocross sports initially developed from motorcycle testing. It is a fiery and physically demanding sport. Drivers have to compete on off-road circuits which are not compatible with smooth driving, with many obstacles on the trails in the form of sharp turns, an excessive amount of sand. They make it nearly impossible for riders to speed through many jumps and landings.

It takes much mental focus to get to the final round on your own, which takes a lot of strength. It is not surprising that some runners seek the help of the PED to excel at this sport, which is illegal. However, the game has seen the greats dominate it and overcome all the difficulties posed by the competitiveness of the sport.

3. Swimming

Only a few know that the first reference to swimming is from a painting. From the colors of art, it has been established over the centuries to become a competitive sport. This sport requires great strength because it pierces the water with swimming movements and not pushing the weight. Nonetheless, the competition allowed swimmers to master the art of swimming and overcome the barrier of difficulty in the sport.

2. Gymnastics

Gymnastics is a competitive sport that requires a lot of strength and flexibility. It requires great agility, endurance, balance, good body control, and coordination to become a master in this sport. It is, therefore, one of the most difficult sports of the new century. The modernity of gymnastics came through its development thanks to three physical educators in the 19th century, who taught it in the form of exercises on apparatus. This is the birth of modern gymnastics, and since then, in the 20th century, it has become a competitive sporting event for men and women.

1. Boxing

Boxing is a sport where two opponents fight in a ring to gain points by throwing punches successfully. Very dangerous and demanding, boxing is arguably the most difficult sport in the world. It presents a high risk of fatal injury. Many legendary boxers who have come and subjugated the sport and then left have had to struggle with serious health issues years after retirement. Boxers receive endless praise because, despite the risk, they participate in the game for the entertainment of the fans.

What is local SEO?

SEO in general

If you’ve ever looked for ways to optimize your website , you’ve probably heard of SEO . Although complex, this technique allows you to qualify your visitors based on their search behavior in Google. In other words, it is about analyzing the keywords they use when they make a query in a search engine related to your field of activity. You must, then, optimize your website for these different keywords, in order to be well referenced for each of them. If you’d like the best SEO Services in Pakistan so contact us.
Let’s take an example. If you are a law firm, you will try to position yourself well on “lawyer in international law”, “lawyer in family law”, “lawyer in criminal law” or even “law firm”. Why ? Because these are certainly the keywords your target audience searches for when they want to learn about these specific topics. Of course, when choosing your keywords, you have to do it according to your specific activity. Are you more of a specialist in foreigners’ law and juvenile law? So there is no point in taking a position on “international law”.

Local SEO: definition

Local SEO is a variation of natural referencing. As the name suggests, the goal of this technique is to improve your position in search engine results for a specific geographic area . To use our example of a law firm, it is no longer a question of targeting only general keywords such as “law firm” but rather of specifying “law firm Namur”. From then on, you maximize your visibility with local customers, who are actually your target audience.
To put it another way, by developing a local SEO strategy , you are securing a place in what we call proximity results . These are the natural results propelled by Google according to two main criteria: the location included in the request (eg “Namur law firm”) and the geographical position of your device (smartphone, computer, tablet).

Who is local SEO for?

Many SMEs generally think that SEO is a technique mainly reserved for large companies. Why bother optimizing your website, since anyway a national, or even international, company has a better chance of getting ahead of you in Google results? However, for small structures also it is possible to be well positioned in search engines. This is what local SEO is for .
If you have a store or a local business , that is to say that targets customers in a particular geographical area (a city or a region), you have every interest in doing local SEO . Whether you’re a restaurant, bakery, gym, or clothing store, your customers and prospects want relevant results when they are looking for you. They want Google to suggest quality business sites that are close to them (that is, with good reviews from other customers). And anyway, what use is it to you to be well referenced for Liège if your restaurant is located in Namur? Your customers are either Namur residents or tourists looking for a nice place to eat.

The advantages of local SEO

Gain visibility in search engines


Competition on the web is great. Many companies from all sectors are gradually embarking on the adventure by creating a brand new brand new website. Obviously, this has an impact on the level of competition , which is always higher. The more the number of websites increases, the more complicated it becomes for yours to be visible to Internet users . The role of SEO, whether local or not, is to propel you among the first Google results for certain keywords of interest to your business.

Attract new customers

Improving the visibility of your website in search engines allows you to rise in the first results. However, Internet users generally do not go further than the first page of results. Most often, they are even content to go to the first three websites offered by Google (the first result alone already collects 33% of clicks). Then if you plan to change your positioning website, you can increase its traffic . As a result, you also increase your chances of converting some into customers.


Target your customers precisely

Even more than traditional natural referencing , local SEO allows you to qualify your audience by targeting very precisely the people who interest you. Certainly, by concentrating your efforts on a city or a region, you limit the number of Google queries among which your site will appear. However, since this is where your customers are located, you ensure the quality of your visitors and thus increase the chances of a conversion.(whatever it is: visit in store, making contact via form, request for estimate online…). And that’s ultimately what you want from your website, isn’t it? That it allows you to attract new customers, by appearing in a relevant way in Google search results.

The final word

Developing a local SEO strategy is an opportunity for your business to be more visible in search engines. You target an audience in a specific geographic area and use geolocation to attract qualified traffic. Interested in the many benefits of local SEO? In our next article, discover the best practices to put in place.