The guide to e-commerce in 2020 – Where to start?

In 2020, e-commerce is one of the best ways for entrepreneurs to build a profitable and sustainable business.

The forecasts clearly show that in recent years, the e-commerce industry has experienced a robust growth-a trend, which is not about to be reversed.

A trend that shows how the development of electronic commerce is progressing. In the context of digitization and globalization, this development is almost inevitable.

For many young – or not so young – entrepreneurs, it is therefore increasingly logical to get into e-commerce. Especially since setting up an online store is at first glance less complicated than embarking on the creation of a “physical” store. MavenUp Creatives offers special SEO Services in Lahore and helps companies in no time outstrip their rivals.

Less complicated: yes. Easy? No.

Before embarking on e-commerce, there are many things to consider, from competitive analysis to setting up a marketing strategy, including the inevitable creation of your website.

In this guide, we take you to step by step through how to get started in e-commerce and provide you with plenty of resources to help you dig deeper into the points presented.

So… ready to get started?

Contents

Step 1: determine your offer and your positioning

Step 2: create your e-commerce website

Step 3: develop an e-commerce marketing strategy

Step 1: define your proposition and your positioning

There’s no point in going head first – take the time to think about what you want to come up with and refine your strategy.

Are you looking for a business idea? The first question you have to ask yourself is whether the offer you want to offer meets demand. The first question you have to ask yourself is whether the offer you wish to offer meets a need. In other words, if there is a market for your suggestion.

Over time and eras, the basic needs of consumers do not change drastically … However, the way to meet them is changing.

Also, new uses are developing, and it is possible to meet a need better than your competitors.

Are you launching a task management application? This market includes many, many competitors – but it may be worth it if your solution is even better than other brands.

Before you start, therefore, precisely assess your business idea.

Can your business idea work?

Assess the competition

The second move is to perform a competing analysis.

In order to be able to develop an effective marketing strategy and position yourself in the market, You have to know whom you are competing for.

To get started, you will usually just have to search on Google and social networks using keywords that reflect the offer you plan to offer. The products offered by your competitors.

The brand image used by your competitors – what colors, what tone in communications (serious, playful, etc.), what logo, etc.

Marketing strategies used by your competitors. To do this, try to see how they position themselves on social networks, sign up for a newsletter, and, if possible, test their service.

Then analyze that data and ask yourself how you want to stack up against the competition. Preferably try to occupy a niche to have a chance to breakthrough.

What is a competitive analysis?

Competitor analysis: how to do it?

Write a business plan for your e-commerce

The business plan is a document that presents the objectives that you set for yourself and the strategy that you plan to put in place to achieve them.

The business plan will help you gain an overview of your strategy and guide you in building your business. More importantly, it is usually required by any bank or institution that may fund you.

In a business plan, you must above all:

  • Summarize your project
  • Describe your business and its internal structure
  • Present the products and services you want to offer
  • Present a competitive analysis (or market study)
  • Explain your marketing strategy
  • Make a financial projection

How to write a business plan?

Create your branding

Once you know what offer you’re going to make, take a look at your brand identity.

Branding refers to the measures put in place to promote the brand and position it in the mind of the consumer.

The main elements of branding are the brand name, logo, slogan, colors, the tone used in customer communication, or the values ​​conveyed by the company.

Branding is an essential element in developing your online store since it will allow you to stand out from the competition and be recognizable by consumers.

Step 2: create your e-commerce website

Now that you have decided what service you are going to offer and that your brand has an identity, it is time to start building your website.

Choose a domain name

The domain name is the first thing your potential customers will see, and it should, therefore, represent your brand well.

Today, it is no longer necessarily necessary to have a domain name that exactly matches your brand name to optimize your position on search engines.

If possible, opt for a .com domain. 43% of all areas use this plugin, so it’s the one people think of first, most believable, and most recognizable.

To create your website, you must first find a CMS (content management system) that suits you and allows you to create your online store easily.

WordPress

WordPress isn’t technically an e-commerce site, but you can easily create one using the WooCommerce plugin. It’s an easy-to-use and free system, but also limited in functionality – suitable for small shops, certainly not for the next Amazon.

Shopify

Shopify is the most comfortable eCommerce platform to learn. In a few days, you can deploy a fully functional online store. It is a solution designed for people who want to launch their e-commerce quickly without technical skills.

Magento

Magento is the most complete and efficient e-commerce platform on the market. It is also the most difficult to take in hand. Get started with Magento if you have a team of technicians at your disposal and the means to invest in the maintenance of your site.

The comparison of the best e-commerce platforms and CMS

Choose a payment method

You must now choose the payment solution for your eCommerce site.

The best way to do this is to opt for an all-in-one solution that removes the need to use a bank yourself. For this, we recommend Stripe

Discover Stripe

Stripe is a powerful and innovative solution that manages payments by credit card, transfer, and SEPA. Above all, your customers will be able to pay without having to register first, which significantly facilitates purchases.

Choose a delivery solution

Now you need to find a way to send the products they buy to your customers.

The delivery method you will choose depends on the offer you make and your workforce.

Is your company able to handle the delivery itself? Do you prefer to use a third-party solution?

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Step 3: develop an e-commerce marketing strategy

Once your website is set up, you still need to get your future customers there! For this, you need to define a marketing strategy.

Advertise on Google

Start selling your products or services immediately with SEA.

This form of advertising is paid: on Google, you will have to go through the Google Ads software to buy advertising spaces in the search engine results.

The more you play, the better your website will rank in the results. SEA is convenient because it lets you start selling immediately without waiting for your site to move up organically in Google results (which can take months or even years).

The presence on social networks allows you to get as close as possible to your customers and prospects. It also allows you to develop your brand image and create a memorable identity.

There is no point in creating an account on all available networks. Instead, try to focus on the web or systems that suit you the most.

If you are in B2C, networks like Instagram, Facebook, or Twitter can be engaging. On the contrary, in B2B, it can be useful to position yourself on LinkedIn.

There are no foolproof guidelines for social media success. So start by doing some research and determining which networks are used by the customers you are targeting. Don’t hesitate to “spy” on your competitors and see which networks they are most present on.

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