How to easily analyze the keywords of your competitors

All SEO professionals will tell you that. A good SEO services in Lahore necessarily begins with an analysis of the keywords and positions of your competitors.

This analytical work is quite simply essential. You need to take the time to analyze what your competitors are doing to identify keywords with potential, avoid competing for overly competitive keywords, and set your semantic priorities intelligently. We will quickly come back to the interest of such an approach, and above all give you the tools to easily analyze the keywords of competitors.

Why analyze the keywords of your competitors?

Are your competitors a step ahead of you and you don’t think you can do anything about it? Lucky for you, nothing is impossible and everything is possible! Determining what your competitor’s keywords are can have an exceptional influence on your online positioning . It is the basis of any self-respecting strategy to outdo the competition and keep it at bay for good. There are obviously some fantastic tools to do this, but as a tool is a tool, it’s its strategic use that will set you apart from the rest.

And since it is always interesting to know the keywords of a competitor and to evaluate your own visibility, we will see together how to easily analyze the keywords of your competitors .

SEO strategy

Choosing the right keyword is the basis of your strategy, and competing for a keyword is an important factor that you need to be mindful of. To get effective SEO , you need to make sure your keywords are of high quality .

You choose them based on the content you offer, and their recurrence to appear in search results. But the more sites there are that rank for the same keyword, the more difficult it will be to rank for that same keyword. You must therefore do better than the competition to get yourself on the first page of search results.

You must therefore analyze the keywords of sites that are in a niche similar to yours, in order to obtain information that will be relevant in the choice of your keywords . This analysis involves determining which are your most dangerous competitors; those who rank best on Google in your industry.

You then need to look at the keywords used by these sites, to rank as well. Take a look at their titles, for example. And use tools specifically designed for this purpose.

6 tools for finding keywords

These tools are effective in keyword research for a competitor site. You still have to know how to use them and extract the information you want from the results. Let’s take a look at some of these tools.

Google keyword planner : It is a keyword planner tool. It is a product of Google Adwords. Very popular, it presents you with a whole range of features that allow you to obtain a high number of results with a minimum of information. You then get similar searches with the number of monthly searches, as well as the traffic forecast and the competition rate. This rate allows you to assess the viability of a keyword by considering the competition.

UberSuggest : It is also very popular when it comes to site SEO. It presents you with several keywords related to your theme. It also gives you free access to the Google Trends chart . These graphs will allow you to quickly determine the competitor’s interest in a keyword

SpyFu: It is a free tool which also gives you access to the keywords used by your competitors. You can directly target the sites in your industry to have a first list of keywords.

Keyword Tool: You have the choice here between several languages. Keyword Tool finds you results on Google, Bing, YouTube, Amazon or Apple Store. The search field is much wider.

Traffic Travis: This tool finds the most popular keywords in your industry. You can find out what the competition is doing

Yooda: Excellent for site referencing, it is used by major brands. It is able to get thousands of keywords at once. But you don’t have to focus on just one tool. You can also use multiple tools at once to maximize your results. There are also tools to analyze keywords .

6 keyword analysis tools

This competitive analysis often called “  SEO analysis  ” can be done using several tools.

1- SemRush:

It is one of the best tools to analyze your competition’s keywords and site SEO. It is one of the most complete and efficient. Just insert the URL of your competitor’s site at the top of your search engine. Then mention the country concerned as indicated. Click on Search. When the interface is displayed, ignore the general dashboard then go to the left menu, in the first sub-title “positions”. The number of visits to the site is then displayed at the same time as the keywords which are the object of these visits the most. It is then displayed in relation to the evolution, the number of visits and the keywords, a graph over the last twelve months.

Best of all, you will be able to find out which results page this competitor site is on. Searches generally don’t go beyond the first page. The ideal is therefore to arrive on the first page. More precisely between the first and the tenth place. The best is to be in the top three. A little further down the page, the paid version offers the complete list of keywords, downloadable in Excel format. It is also possible to filter the information according to what interests us (filter by best positions, filter those that generate the most visit traffic, filter by date of publication, filter by cost per click). Excel can also allow you to filter keywords directly. It is a very good tool designed that can help you get ahead of the competition.

2- Keyword Spy :

It is a tool which has the same functions as SemRush. It offers a very comprehensive analysis. Whether it’s budget, statistics, affiliation, or competitor’s announcement. Moreover, it is free.

3- Long Tail Pro:

To use Long Tail Pro, click on the settings icon at the top right of the interface and add your Google and Moz accounts to it by clicking on “User Accounts”. You can then add new projects when you are freed from the settings. On the upper left, click on “+” and create new projects.

Choose the language, country and search engines you want to do your research on. When you click on the yellow “Find Keywords” button your search will appear framed in red on the left side.

The middle window presents the results taking into account the different filters. For keyword analysis, click on “Find Keyword” and insert your keyword in “Add Seed Keywords”. As you will have noticed, the interface is in English.

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