Social media are prevalent in our everyday lives.
And have become essential for companies. Among the favorites, Facebook,
With more than 50 million companies using its Business Pages, according to
Vesicles, Twitter, and LinkedIn. If they’re not already an integral part of
Your business, here are six reasons to include them.
Acquire New Customers
Regardless of the social media used, the sought after clientele is
Often present there. A quick and efficient way to achieve it is to set
Up a good marketing campaign. A survey conducted by Wish pond shows
That three-quarters of companies have found a new customer using
Social media (77% of BTOC marketers say they have found a new customer on Facebook and 77%
Of BTOB marketers on LinkedIn). In addition to this advantage, this type of network offers you the
Possibility of targeting future partners. Other people doing the
Same job as you are featured on these social media. An ideal virtual place
To make new acquaintances. For example, with LinkedIn, you can
Easily connect with other professionals and quickly
Bond with them.
Create Links and Retain Customers
One of the great advantages offered by social media remains to be able to
Exchange and interact with your customers. This is an excellent way to
Obtain feedback on the products or services offered by your firm, and
Thus, to improve them, if necessary. It is also an opportunity to
Forge links with prospects. Offering special offers to
People who follow you and your business on social media
It can be a good idea to turn them into customers. Such a
A close link also makes it easier to retain customers. If
Feeling considered and listened to, they will tend to, especially,
Back to you.
A Fast and Efficient Means of Communication
Instead of the more traditional and often expensive means of communication,
Social media allow great visibility at a lower cost and, sometimes,
With the same or even greater efficiency. They present an
Instantaneous and viral aspect, conducive to communication. In this way, the company
Can get its messages across much faster and more efficiently
(News, news, or communication around a product/service). The
The simple fact that an Internet user “likes” or shares one of your
Publications will tend to bring others in return, like a snowball effect
Keep in mind that one-click necessarily attracts others.
Promote Your Referencing With Google
Social media promote your referencing with the giant
Google. How? ‘Or’ What? The search engine takes into account the number of
Publications. This is a determining factor in the ranking of your
Site. In other words, the more present you are on the web, the better
Positioned, you will be! Publishing on the networks thus increases your chances of being seen
By other Internet users on the web. A major asset in terms of
Visibility and notoriety.
A Tenfold Sales Area?
In addition to benefiting from a physical presence, you now have the
Possibility of acquiring a digital one, beneficial to your business by
We are making it even more accessible. The digital retail space has only.
One master: the entrepreneur who created it. Clearly, it is possible.
To arrange your space as you wish by incorporating the values of
Your company, for example, and by highlighting your different products.
Or services. So why not enjoy it?
A Useful Tool for Recruitments
More and more used in the recruitment of new elements,
Social media offer the possibility of posting job offers. You
Can also choose to make them visible to a large number or, on the
Contrary, to restrict them to specific targets. To take advantage of these
It is up to you to choose the features between the different types
Of existing networks. For a large audience, you can, for example, opt
For Facebook. In the case of a more specific target, LinkedIn might
Present itself as a better option. Contacting profiles likely to
Interest you by taking advantage of this community will further promote your
Chances of finding the rare pearl.
If social media have multiple benefits for your
Business, it is important to choose the ones that suit you best.
Depending on your activity and your target. It’s up to you, too, to find your
Place in social media and establish a sustainable strategy around
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